Author: Luke Fretwell

Government product management

While the work of government is commonly referred to as service — embodied in the terms ‘public service’ and ‘public servant’ — it’s the government-as-a-product mindset that is driving the future of truly innovative and effective civic organizations. The shift in perspective to government-as-a-product doesn’t de-emphasize the mission-critical purpose and intent of government. Instead, product … Continued

The empowered government product owner

The government product owner is responsible for setting the vision, ensuring effective delivery and being accountable for a specific product, such as a website, policy or public service program. It is a role that is becoming more critical, particularly for successful digital government project launches and continued management. Government digital service organizations who incorporate product … Continued

Team pledges for effective digital government delivery

Team pledges are a fun way to “swear in” the team and bring everyone together in a semi-formal way to vocally unify commitment to the team agreement. ProudCity uses a team pledge at the beginning of every new project. Example pledge As a member of [TEAM NAME], I solemnly swear to uphold the [TEAM NAME] … Continued

Team agreements for effective digital government delivery

Team agreements help set a foundation of trust and effectiveness for how project members work together to achieve a common goal. Team agreements are common in agile work environments where communicated expectations help ensure projects stay focused on delivering digital services on time and on budget. As the U.S. General Services Administration says of team … Continued

Government website launch phases

ProudCity Onboarding provides governments with a, structured process in getting websites launched onto the ProudCity digital government platform. We follow a three-phase approach — alpha, beta, live — to ensure this process is as efficient as possible. In general, digital projects have four phases they go through when launching. These include: Discovery Alpha Beta Live … Continued

Tips for effective digital response and recovery efforts

ProudCity has supported digital response and recovery efforts for two major California wildfire disasters (Santa Rosa/Sonoma County and Paradise/Butte County), as well as the now-ready Marin Recovers for Marin County (Calif.). While we’re not emergency operations experts, through these experiences, combined with our expertise in digital government product design and development, we’ve learned a great … Continued

Recovers website governance template

This recovers website governance template was adapted with permission from the original policy developed by the Marin Recovers. It was used to help socialize and get buy-in throughout Marin County (Calif.) on governance and protocol ahead of a disaster so that a plan could be acted on if needed. The Marin Recovers team has graciously … Continued

Tools for testing the general health of your government website

There are a number of factors that go into ensuring your website meets general digital government standards and provides a great user experience for the communities you serve. If you are unfamiliar with foundational standards, there are a few tools you can use to test whether your website meets these or needs upgrading. Core areas There … Continued

Guide to Great Government Websites

Here’s a presentation deck on what local governments should look for when building (or buying) great websites. Rules for great city websites from ProudCity Luke Fretwell Luke Fretwell is co-founder and CEO of ProudCity. Connect with him on LinkedIn, Twitter and email at luke@proudcity.com. Learn more about ProudCity digital government solutions and follow us on Twitter, Facebook, LinkedIn and subscribe to our newsletter. https://proudcity.com

Information architecture

Information architecture is the critical first step to ensuring your digital government content is findable and usable by those seeking the desired information. According to Usability.gov: “Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. To do … Continued

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