Author: Luke Fretwell

Tools for testing the general health of your government website

There are a number of factors that go into ensuring your website meets general digital government standards and provides a great user experience for the communities you serve. If you are unfamiliar with foundational standards, there are a few tools you can use to test whether your website meets these or needs upgrading. Core areas There … Continued

Guide to Great Government Websites

Here’s a presentation deck on what local governments should look for when building (or buying) great websites. Rules for great city websites from ProudCity Luke Fretwell Luke Fretwell is co-founder and CEO of ProudCity. Connect with him on LinkedIn, Twitter and email at luke@proudcity.com. Learn more about ProudCity digital government solutions and follow us on Twitter, Facebook, LinkedIn and subscribe to our newsletter. https://proudcity.com

Information architecture

Information architecture is the critical first step to ensuring your digital government content is findable and usable by those seeking the desired information. According to Usability.gov: “Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way. The goal is to help users find information and complete tasks. To do … Continued

HTTPS and government websites

Protecting user privacy is an important aspect and duty of any public service organization, and Hypertext Transfer Protocol Secure (HTTPS) is a fundamental component of online digital government security. HTTPS HTTPS is web security protocol or security certificate that validates and ensures privacy protections are adhered to. As the U.S. federal government states, HTTPS guarantees: … Continued

Post/page duplication

All posts and pages created using the ProudCity Content Management System have features that allow for duplication, saving time on re-creating frequently-published content types with similar information and formatting. To duplicate a post or page: Find this feature in the ‘Publish’ block on the right sidebar of the create/edit content page Select the ‘Copy to … Continued

Post/page expiration

All posts and pages created using the ProudCity Content Management System have features that allow for date expiration, which automatically removes the desired content from the pubic-facing website. To find this feature, locate the ‘Post Expirator’ block on the right sidebar of the create/edit content page. To create a post or page expiration date: Check … Continued

ProudCity Analytics

ProudCity Analytics is an integration with Google Analytics that allows government website managers to easily view visitor activity data within the ProudCity Platform. Data visualizations in the ProudCity Analytics dashboard include: ProudScore Visitor sessions Form submissions Hearts (pages found helpful) Popular pages (by pageviews) Popular search (by autocomplete clicks) Device types Browser types Popular Answers … Continued

Google Analytics and government websites

Google Analytics is a powerful website data and analysis tool that lets government web managers view detailed insights into visitor activity, such as: Number of visitors Most visited pages Exit pages Device types Demographics And much more Setting up Google Analytics Google Analytics is free to set up and use. Once you create your Analytics … Continued

Government website analytics and metrics

A primary objective of your government web strategy is to quickly direct visitors to the information or services they need and web analytics and metrics is a critical aspect to this success. About web analytics As Usability.gov states: Web analytics is the collection, reporting, and analysis of website data. The focus is on identifying measures … Continued

Color, web accessibility and government websites

Color is often an overlooked aspect of web accessibility, especially for brands and particularly governments, that have designed style guides and color palettes prior to accessibility becoming a priority. To understand how color and accessibility intersect, it’s first important to distinguish between “color dependence” and “contrast.” As 18F states in it’s accessibility guide: Color contrast … Continued

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