Why is the Google Analytics July 1, 2023, deadline important?

Starting July 1, 2023, Google Analytics’ Universal Analytics (UA) properties will no longer work on websites. In order to continue using Google Analytics you will need to either:

  • Convert your existing UA account to Google Analytics 4 (GA4); or
  • Create a new GA4 property

To do this, login to your Google Analytics account and follow the instructions.

Once you have converted or created your property to GA4, ProudCity will help you connect it to your website. You just need to give ProudCity access permission to your new GA4 property.

Close window