Analytics

ProudCity Analytics lets government website managers on the ProudCity Platform easily view visitor activity, including:

• ProudScore
• Top website searches
• Top frequently asked questions
• Online form submissions
• Most visited pages
• Views by device

There are two main tools as part of ProudCity Analytics:

• ProudCity Insights
• Google Site Kit

Starting July 1, 2023, Google Analytics’ Universal Analytics (UA) properties will no longer work on websites. In order to continue using Google Analytics you will need to either:

• Convert your existing UA account to Google Analytics 4 (GA4); or
• Create a new GA4 property

To do this, login to your Google Analytics account and follow the instructions.

Once you have converted or created your property to GA4, ProudCity will help you connect it to your website. You just need to give ProudCity access permission to your new GA4 property.

ProudCity Analytics upgrades include:

• New and improved analytics dashboard and visualizations.
• New ‘Analytics’ tab in the main admin menu.
• A new ProudCity Insights feature.
• A new Google Site Kit feature.
• New submenus for the ‘Analytics’ tab: ProudCity Insights and Google Site Kit.
• Integration with Google Analytics 4.

1. Phase 1: You setup Google Analytics 4 and add ProudCity as a marketer
2. Phase 2: ProudCity activates Google Site Kit and connect to your Google Analytics 4 property
3. Phase 3: ProudCity activates ProudCity Insights
4. Phase 4: ProudCity retires legacy ProudCity Analytics dashboard

You’ll need to give ProudCity permission to your Google Analytics 4 property. Once you do this, we’ll take care of the rest.

How to give ProudCity permission to your Google Analytics property.

To access ProudCity Analytics:

1. Login to MyProudCity.
2. Select your website.
3. Select ‘Analytics’ in the left navigation (below ‘View Site’).

ProudCity Insights is a curated view into website activity, including:

• ProudScore
• Top website searches
• Top frequently asked questions
• Top online form submissions

Google Site Kit displays data from several Google tools and services, including:

• Google Analytics: Provides insights into website traffic, user behavior, and audience demographics.
• Google Search Console: Displays data on website visibility in Google search results, including the number of clicks, impressions, and position in search results for specific keywords.
• Google PageSpeed Insights: Displays data on website speed and performance, including suggestions for optimizing website speed and performance.

Google Site Kit displays a variety of Google Analytics data, including:

• Sessions: Number of website visits, including new and returning visitors.
• Pageviews: Total number of pages viewed on the website.
• Average session duration: Average length of time visitors spend on the website during a session.
• Bounce rate: Percentage of visitors who leave the website after viewing only one page.
• Top pages: The pages on the website that receive the most traffic.
• Top referrers: The websites that send the most traffic to the website.
• Demographics: Data on the age, gender, and location of website visitors.
• Interests: Data on the interests of website visitors, such as sports, technology, or travel.

Your ProudScore is a measure of the number of community members that were touched.  We weigh all of the actions visitors make on your website and applications so you can track actual interaction over time.

Actions include:

• hearts
• browse to answer
• submissions
• payments
• job posting click
• issues (submitted, acknowledged, answered)
• search result autocomplete click
• add event to calendar

Google Analytics is a free tool that helps you track how people use your website. It can tell you things like how many people visit your site, how long they stay, what pages they visit, and where they’re coming from.

Google is launching Google Analytics 4 (GA4) as an upgrade to its current analytics platform, Universal Analytics.

GA4:

• Provides a more comprehensive view of user interactions across different devices and platforms
• Prioritizes data privacy and security, with features such as IP anonymization, data deletion and user consent controls
• Offers improved reporting features, including cross-device reporting, engagement tracking and event tracking