Favicons and local government websites

Posted on February 7, 2023

Screenshot of browser tabs and favicons


​​A favicon — short for favorite icon — is an image associated with a website or web page.

Favicons are also called:

  • Shortcut icon
  • Website icon
  • Tab icon
  • URL icon
  • Bookmark icon

Where favicons display:

  • Browser tabs
  • Search results
  • Bookmarks
  • Desktop icons
  • Browser history


In browser tabs:

Favicons in browser tabs

In search results:

Favicon in search results

Why favicons are important

Favicons are important for local governments because they:

  • Give users a sense of digital authenticity and security.
  • Extend brand consistency in the user experience.


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