FAQ Topic: Google Analytics

What is Google Analytics (and Google Analytics 4)?

Google Analytics is a free tool that helps you track how people use your website. It can tell you things like how many people visit your site, how long they stay, what pages they visit, and where they’re coming from. Google is launching Google Analytics 4 (GA4) as an upgrade to its current analytics platform, … Continued

What is Google Site Kit?

Google Site Kit displays data from several Google tools and services, including: Google Analytics: Provides insights into website traffic, user behavior, and audience demographics. Google Search Console: Displays data on website visibility in Google search results, including the number of clicks, impressions, and position in search results for specific keywords. Google PageSpeed Insights: Displays data … Continued

Why is the Google Analytics July 1, 2023, deadline important?

Starting July 1, 2023, Google Analytics’ Universal Analytics (UA) properties will no longer work on websites. In order to continue using Google Analytics you will need to either: Convert your existing UA account to Google Analytics 4 (GA4); or Create a new GA4 property To do this, login to your Google Analytics account and follow … Continued

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