General site customize tools include:
- Site identity
- Site title (shows in browser bar after page title)
- Site tagline (used with shortcode)
- Site logo (shows in the header and footer and should have a transparent background)
- Site icon (shows in browser tabs, bookmark bars and within WordPress mobile apps)
- Default social image (shows when content is posted to social sites and there is no featured image set for the content)
- Site colors
- Site fonts
- Top bar
- Favicon
- Menu locations
- CSS